Services
Strategy, Campaigns, and Production Built to Move Brands Forward
Makent is a Chicago strategy led creative agency helping organizations clarify their position, shape marketing direction, and produce films, photography, and content that put the strategy into market.
CORE CAPABILITIES
Clear thinking connected to purposeful execution.
01
Brand and Marketing Strategy
Clarifying the audience, position, message, and priorities that should guide the work.
Brand and marketing audits · Audience research · Competitor research · Positioning and messaging · Brand direction · Content strategy · Marketing roadmaps · Measurement priorities
02
Campaign and Creative Development
Turning business and marketing objectives into a focused idea, rollout, and creative system.
Campaign concepts · Creative treatments · Narrative development · Launch planning · Partnership concepts · Content architecture · Channel planning · Preproduction
03
Film, Photography, and Content Production
Executing the work across media and platforms, from production through final delivery.
Brand films · Commercial video · Corporate storytelling · Product launches · Retail campaigns · Sports and culture · Event films · Interviews · UGC style content · Photography · Editing and color
INTEGRATED MODEL
Strategy and creative direction are led through Makent, with production executed through Rickee Arts. Clients can engage either side independently or connect both through one campaign.
WAYS TO WORK TOGETHER
Focused support for one decision, one campaign, or continued growth.
01
Brand and Marketing Intensive
A focused engagement for organizations that need clarity around positioning, messaging, audience, priorities, and next steps.
02
Production Engagement
For organizations with an established direction that need experienced film, photography, and postproduction execution.
03
Campaign Build
A connected engagement combining strategy, concept development, production, and coordinated campaign assets.
04
Ongoing Brand and Content Partnership
Recurring strategic guidance, content planning, campaign coordination, production, and measurement support.
SELECTED INDUSTRIES
Built for organizations with something meaningful to communicate.
Experience across consumer, institutional, community, event, and lifestyle storytelling.
Retail and Product Sports and Culture
Hospitality
Business Events
Nonprofit and Community
Automotive
Corporate Organizations
START A PROJECT
Need clarity before the camera, production that carries the idea, or both?
Tell us what you are building, where you need support, and what the work needs to accomplish.